{"title":"Okuma","description":"","products":[{"product_id":"okuma-hawaiian-custom-menpachi-rod-107-medium-heavy","title":"Okuma Hawaiian Custom Menpachi Rod 10'7\" Medium-Heavy","description":"\u003ch2\u003eOkuma Hawaiian Custom Menpachi Rod — 10'7\" Medium-Heavy\u003c\/h2\u003e\n\u003cp\u003eDesigned by local Hawaiian fishermen specifically for Menpachi fishing from Hawaii's cliff and rocky shoreline spots. The Okuma Hawaiian Custom B Menpachi Rod is up to 20% lighter than its predecessor while retaining the same proven lengths and actions — engineered for the extreme conditions put forth by shore-based fishing in Hawaii. ALPS-316 stainless steel guide frames with Fuji zirconium inserts deliver rock-solid casting performance with braided line. The split butt design reduces weight and improves balance for long sessions working the cliff edge.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by local Hawaiian fishermen — purpose-built for Menpachi and reef species\u003c\/li\u003e\n\u003cli\u003eALPS-316 stainless steel guide frames with Zirconium inserts — smooth, durable\u003c\/li\u003e\n\u003cli\u003eFuji reel seat with split butt design — reduced weight, improved balance\u003c\/li\u003e\n\u003cli\u003ePremium cork handles — comfortable all-day grip\u003c\/li\u003e\n\u003cli\u003eCustom abalone inserts — distinctly Hawaiian aesthetic\u003c\/li\u003e\n\u003cli\u003eUp to 20% lighter than the original Model A\u003c\/li\u003e\n\u003cli\u003eLine Rating: 8–20 lb | Lure Rating: ½–2 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Okuma","offers":[{"title":"HWA-S-1072MHBPK - Pink","offer_id":48702324801786,"sku":"650-3672","price":160.99,"currency_code":"USD","in_stock":true},{"title":"HWM-S-1072MHBSB- Blue","offer_id":48702324769018,"sku":"650-3675","price":160.99,"currency_code":"USD","in_stock":true}]},{"product_id":"okuma-hawaiian-custom-whipping-rod","title":"Okuma Hawaiian Custom Whipping Rod 9'","description":"\u003ch2\u003eOkuma Hawaiian Custom Whipping Rod — 9' Medium \/ Medium-Heavy\u003c\/h2\u003e\n\u003cp\u003eThe Okuma Hawaiian Custom B Whipping Rod is the versatile 9-foot companion to the Menpachi Rod — equally capable from cliff edges, jetties, and rocky shorelines where Menpachi hold. Designed alongside local Hawaiian fishermen, this rod is up to 18% lighter than its predecessor with ALPS-316 stainless frames, Zirconium inserts, and a split butt design that keeps fatigue at bay during long whipping sessions. Available in Medium and Medium-Heavy power, Blue and limited-edition Pink colorways.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by local Hawaiian fishermen for shore-based whipping and cliff fishing\u003c\/li\u003e\n\u003cli\u003eALPS-316 stainless steel guide frames with Zirconium inserts — braid-ready\u003c\/li\u003e\n\u003cli\u003eFuji reel seat — secure, lightweight\u003c\/li\u003e\n\u003cli\u003eSplit butt design — improved balance and reduced fatigue\u003c\/li\u003e\n\u003cli\u003ePremium cork handles — comfortable grip during long sessions\u003c\/li\u003e\n\u003cli\u003eUp to 18% lighter than Model A\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Okuma","offers":[{"title":"HWA-S-902MB - Blue Medium","offer_id":48702325260538,"sku":null,"price":160.99,"currency_code":"USD","in_stock":true},{"title":"HWA-S-902MBPK - Pink Medium","offer_id":48702325326074,"sku":null,"price":160.99,"currency_code":"USD","in_stock":true},{"title":"HWA-S-902MBSB - Blue Medium","offer_id":48951269884154,"sku":null,"price":160.99,"currency_code":"USD","in_stock":true},{"title":"HWA-S-902MHB - Blue Med-Heavy","offer_id":48702325293306,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true},{"title":"HWA-S-902MHBPK - Pink Med-Heavy","offer_id":48702325358842,"sku":null,"price":160.99,"currency_code":"USD","in_stock":true},{"title":"HWA-S-902MHBSB - Blue Med-Heavy","offer_id":48951269916922,"sku":null,"price":160.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5039\/0266\/files\/OkumaHawaiianCustomMenpachiPink_2bd29a53-ccec-4f50-b519-c6f2799d8441.webp?v=1779303124"},{"product_id":"okuma-hawaiian-custom-ulua-rod-2025","title":"Okuma Hawaiian Custom Ulua Rod 13'","description":"\u003ch2\u003eOkuma Hawaiian Custom Ulua Rod — 13'\u003c\/h2\u003e\n\u003cp\u003eRedesigned for 2025 in close collaboration with local Hawaiian fishermen, the Okuma Hawaiian Custom Ulua Rod is purpose-built for dunking live bait from Hawaii's lava rock coastlines. Stainless Steel Hilo guides, graphite reel seats, bell holders, and stainless steel butt caps are all spec'd specifically for the Hawaiian shore-based fishing environment. \"Hilo Style\" spiral guides keep your line free of tangles even in strong surf and wind conditions. A rod that truly understands what Hawaiian Ulua fishing demands.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRedesigned 2025 — developed with local Hawaiian anglers\u003c\/li\u003e\n\u003cli\u003eStainless Steel Hilo guides — Hawaii-specific guide design\u003c\/li\u003e\n\u003cli\u003e\"Hilo Style\" spiral guide arrangement — eliminates line tangles in Hawaiian surf\u003c\/li\u003e\n\u003cli\u003eGraphite reel seat — lightweight, secure\u003c\/li\u003e\n\u003cli\u003eStainless steel bell holder — essential for Ulua dunking\u003c\/li\u003e\n\u003cli\u003eStainless steel butt cap — built for lava rock ledges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-family: Arial,sans-serif; font-size: 13px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #1a252f; color: #fff;\"\u003e\n\u003cth style=\"padding: 7px;\"\u003e\u003cbr\u003e\u003c\/th\u003e\n\u003cth style=\"padding: 7px;\"\u003eModel\u003c\/th\u003e\n\u003cth style=\"padding: 7px;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"padding: 7px;\"\u003ePower\u003c\/th\u003e\n\u003cth style=\"padding: 7px;\"\u003eLine Rating\u003c\/th\u003e\n\u003cth style=\"padding: 7px;\"\u003eLure Rating\u003c\/th\u003e\n\u003cth style=\"padding: 7px;\"\u003eQty\u003c\/th\u003e\n\u003cth style=\"padding: 7px;\"\u003e\u003cbr\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #f5f5f5;\"\u003e\n\u003ctd style=\"padding: 6px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003eHWN-C-1302MHC\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e13'\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003eMed-Heavy\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e50–60 lb\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e7–10 oz\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e6\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 6px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003eHWNU-C-1302HC\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e13'\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003eHeavy\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e50–80 lb\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e9–12 oz\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e6\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f5f5f5;\"\u003e\n\u003ctd style=\"padding: 6px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003eHWU-C-1302XHC\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e13'\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003eX-Heavy\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e60–100 lb\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e10–14 oz\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e3\u003c\/td\u003e\n\u003ctd style=\"padding: 6px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Okuma","offers":[{"title":"Med-Heavy","offer_id":48702372839674,"sku":"HWN-C-1302MHC","price":229.99,"currency_code":"USD","in_stock":true},{"title":"Heavy","offer_id":48702372872442,"sku":"HWNU-C-1302HC","price":241.99,"currency_code":"USD","in_stock":true},{"title":"X-Heavy","offer_id":48702372905210,"sku":"HWU-C-1302XHC","price":252.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5039\/0266\/files\/okuma-hwu-c-1302hb-hawaiian-custom-ulua-rod__77945.1697115808.1280.1280.jpg?v=1776675386"}],"url":"https:\/\/helemaifishingsupply.com\/collections\/okuma.oembed","provider":"Hele Mai Fishing Supply","version":"1.0","type":"link"}