{"title":"Matsu","description":"","products":[{"product_id":"matsu-lures-mat-5in-bullet","title":"Matsu 5in Bullet Lure Head","description":"\u003ch2\u003eMatsu 5\" Bullet Lure Head\u003c\/h2\u003e\u003cp\u003eThe Matsu 5\" Bullet is a handcrafted Hawaii trolling head for aku at the short rigger position. Each Matsu lure features detailed resin paint artwork and vibrant color patterns. Available in Abalone, Blue Abalone, Blue Silver, and Angry Opelu (a Matsu signature pattern).\u003c\/p\u003e","brand":"Matsu Lures","offers":[{"title":"Abalone","offer_id":48908443779322,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"Angry Opelu","offer_id":48908443812090,"sku":null,"price":74.99,"currency_code":"USD","in_stock":false},{"title":"Blue Abalone","offer_id":48908443844858,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true},{"title":"Blue Silver","offer_id":48908443877626,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true}]},{"product_id":"matsu-lures-mat-5in-slant","title":"Matsu 5in Slant Lure Head","description":"\u003ch2\u003eMatsu 5\" Slant Lure Head\u003c\/h2\u003e\u003cp\u003eThe Matsu 5\" Slant uses a classic slant face for aku and short rigger trolling. Available in Blue Mop and Blue Mop White. Handcrafted in Hawaii with Matsu's signature detailed paint work.\u003c\/p\u003e","brand":"Matsu Lures","offers":[{"title":"Blue Mop","offer_id":48908444336378,"sku":null,"price":74.99,"currency_code":"USD","in_stock":false},{"title":"Blue Mop White","offer_id":48908444369146,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true}]},{"product_id":"matsu-7-bullet-fish-lure-head","title":"Matsu 7\" Bullet Fish Lure Head","description":"\u003ch2\u003eMatsu 7\" Bullet Fish Head\u003c\/h2\u003e\n\u003cp\u003eThe Matsu 7\" Bullet Fish Head is a compact trolling lure that delivers flagship Matsu performance in a smaller profile. Handcrafted in Hawaii, this premium lure head features Matsu’s signature hand-painted fish face artwork, making it both a high-performance fishing tool and a collectible piece. Its streamlined bullet design ensures stable tracking and lifelike swimming action, drawing strikes from ahi (yellowfin tuna), mahi mahi, and other pelagic predators.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSignature Fish Face Artwork:\u003c\/strong\u003e Distinctive hand-painted design sets the Matsu Bullet apart as both functional gear and a collector’s item.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBullet-Style Performance:\u003c\/strong\u003e Sleek head shape ensures reliable swimming action and natural presentation at trolling speeds.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Color Options:\u003c\/strong\u003e Offered in a variety of vibrant finishes to adapt to water conditions and target species, without limiting stock availability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each lure is meticulously made in Hawaii, ensuring durability and consistent offshore performance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProven Offshore Results:\u003c\/strong\u003e Trusted by anglers worldwide for catching tuna, mahi mahi, and other pelagic game fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Anglers Choose the Matsu 7\" Bullet\u003c\/h3\u003e\n\u003cp\u003eThe Matsu 7\" Bullet Fish Head combines handcrafted artistry with proven fishing performance in a compact size. Its streamlined design produces reliable swimming action, while the hand-painted fish face adds unmatched visual appeal. Perfect for chasing ahi in Hawaiian waters or targeting mahi mahi offshore, this lure consistently delivers results and is a must-have in any trolling spread.\u003c\/p\u003e\n","brand":"Matsu Lures","offers":[{"title":"Blue Salmon","offer_id":48983716692218,"sku":null,"price":119.99,"currency_code":"USD","in_stock":false},{"title":"Blue Silver","offer_id":48908444532986,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"Blue W-Black Bars","offer_id":48908444565754,"sku":null,"price":119.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5039\/0266\/files\/Matsu_Bullet_Fish_Head_Lure_-_Salmon.webp?v=1780995734"},{"product_id":"matsu-7-slant-fish-lure-head","title":"Matsu 7\" Slant Fish Lure Head","description":"\u003ch2\u003eMatsu 7\" Slant Fish Head\u003c\/h2\u003e\n\u003cp\u003eThe Matsu 7\" Slant Fish Head is a versatile trolling lure that combines the aggressive slant profile with Matsu’s signature hand-painted fish face artwork. Handcrafted in Hawaii, this lure head delivers a lively presentation designed to trigger strikes from ahi (yellowfin tuna), mahi mahi, and other pelagic predators. Its compact size makes it ideal for anglers seeking a balanced trolling spread with proven results.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSlant-Profile Action:\u003c\/strong\u003e Angled head design produces an energetic swimming motion and turbulence that excites fish at trolling speeds.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSignature Fish Face Artwork:\u003c\/strong\u003e Distinctive hand-painted finish adds realism and collectible appeal to every lure.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Color Options:\u003c\/strong\u003e Offered in a range of vibrant finishes to adapt to water conditions and target species, without limiting stock availability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each lure is meticulously made in Hawaii, ensuring durability and consistent offshore performance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProven Offshore Results:\u003c\/strong\u003e Trusted by anglers worldwide for catching ahi, mahi mahi, and other pelagic game fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Anglers Choose the Matsu 7\" Slant Fish Head\u003c\/h3\u003e\n\u003cp\u003eThe Matsu 7\" Slant Fish Head combines handcrafted artistry with aggressive trolling performance in a compact profile. Its slant design creates a lively swimming action, while the hand-painted fish face adds unmatched visual appeal. Perfect for chasing ahi in Hawaiian waters or targeting mahi mahi offshore, this lure consistently delivers results and is a must-have in any trolling spread.\u003c\/p\u003e\n","brand":"Matsu Lures","offers":[{"title":"Black Salmon","offer_id":48908445024506,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"Blue W-Black Bars","offer_id":48908445057274,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"Purple Silver","offer_id":48908445090042,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"U322","offer_id":48908445122810,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true},{"title":"U5","offer_id":48908445155578,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true}]},{"product_id":"matsu-lures-mat-7in-smoker","title":"Matsu 7\" Smoker Lure Head","description":"\u003ch2\u003eMatsu 7\" Smoker Lure Head\u003c\/h2\u003e\n\u003cp\u003eThe Matsu 7\" Smoker is a versatile trolling lure crafted for anglers targeting medium to large pelagic species. Handcrafted in Hawaii, this lure head produces a signature bubble-smoke trail at trolling speeds, imitating live bait movement to attract ahi (yellowfin tuna), mahi mahi, and other offshore game fish.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBubble-Smoke Action:\u003c\/strong\u003e Hollow center with precision-drilled side holes creates a lively bubble trail that excites fish and provokes strikes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Color Options:\u003c\/strong\u003e Available in a range of vibrant finishes designed to adapt to water conditions and target species, without limiting stock availability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each lure is meticulously made in Hawaii, ensuring durability and consistent swimming action at varied trolling speeds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven Performance:\u003c\/strong\u003e A trusted Matsu design favored by anglers worldwide for catching tuna, mahi mahi, and other pelagic fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Anglers Choose the Matsu 7\" Smoker\u003c\/h3\u003e\n\u003cp\u003eThe Matsu 7\" Smoker lure head combines realistic swimming action with a high-visibility bubble trail, making it one of the most effective trolling lures in its class. Its compact profile and hollow design amplify movement, while the drilled holes create turbulence that predators can’t resist. Perfect for chasing ahi in Hawaiian waters or targeting mahi mahi offshore, this lure consistently delivers results.\u003c\/p\u003e","brand":"Matsu Lures","offers":[{"title":"Black Salmon","offer_id":48908445417722,"sku":"2.5xCOST","price":119.99,"currency_code":"USD","in_stock":true},{"title":"Purple Silver","offer_id":48908445450490,"sku":"2.5xCOST","price":119.99,"currency_code":"USD","in_stock":true},{"title":"U5","offer_id":48908445483258,"sku":"2.5xCOST","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5039\/0266\/files\/Matsu_Smoker_Head_Lure_-_U5.webp?v=1780991964"},{"product_id":"matsu-lures-mat-9in-bullet-fish-head","title":"Matsu 9\" Bullet Fish Head Lure Head","description":"\u003ch2\u003eMatsu 9\" Bullet Fish Head\u003c\/h2\u003e\n\u003cp\u003eThe Matsu 9\" Bullet Fish Head is the flagship trolling lure in the Matsu lineup, designed for serious offshore anglers. Handcrafted in Hawaii, this premium lure head features Matsu’s signature hand-painted fish face artwork, making it both a high-performance fishing tool and a collectible piece. Its streamlined bullet profile delivers exceptional swimming action and a natural presentation that draws strikes from ahi (yellowfin tuna), mahi mahi, and other pelagic predators.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSignature Fish Face Artwork:\u003c\/strong\u003e Distinctive hand-painted design sets the Matsu Bullet apart as both functional gear and a collector’s item.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBullet-Style Performance:\u003c\/strong\u003e Sleek head shape ensures stable tracking and lifelike swimming action at trolling speeds.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Color Options:\u003c\/strong\u003e Offered in a variety of vibrant finishes to adapt to water conditions and target species, without limiting stock availability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each lure is meticulously made in Hawaii, ensuring durability and consistent performance offshore.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProven Big-Game Results:\u003c\/strong\u003e Trusted by anglers worldwide for catching tuna, mahi mahi, and other offshore game fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Anglers Choose the Matsu Bullet\u003c\/h3\u003e\n\u003cp\u003eThe Matsu 9\" Bullet Fish Head combines handcrafted artistry with proven fishing performance. Its streamlined design produces reliable swimming action, while the hand-painted fish face adds unmatched visual appeal. Whether you’re chasing trophy ahi in Hawaiian waters or targeting mahi mahi offshore, this flagship lure delivers results and stands out as a must-have in any trolling spread.\u003c\/p\u003e\n","brand":"Matsu Lures","offers":[{"title":"Angry Opelu","offer_id":48908445581562,"sku":null,"price":134.99,"currency_code":"USD","in_stock":false},{"title":"Blue Salmon","offer_id":48908445614330,"sku":null,"price":134.99,"currency_code":"USD","in_stock":false},{"title":"Blue Silver W-Yellow Stripe","offer_id":48908445647098,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true},{"title":"Blue W-Black Bars","offer_id":48908445679866,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true},{"title":"Blue W-Black Dots","offer_id":48908445712634,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true},{"title":"Gaye Bob","offer_id":48908445745402,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true},{"title":"Ice Blue","offer_id":48908445778170,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true},{"title":"U5","offer_id":48908445810938,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5039\/0266\/files\/Matsu_Bullet_Fish_Head_Lure_-_Salmon.webp?v=1780995734"},{"product_id":"matsu-lures-mat-9in-jetted-slant","title":"Matsu 9\" Jetted Slant Lure Head","description":"\u003ch2\u003eMatsu 9\" Jetted Slant Lure Head\u003c\/h2\u003e\n\u003cp\u003eThe Matsu 9\" Jetted Slant is a high-performance trolling lure designed for offshore anglers targeting ahi (yellowfin tuna) and au. Handcrafted in Hawaii, this premium lure head combines the aggressive slant profile with internal jets that deliver powerful bubble-driven surface action. Its dynamic presentation excites pelagic predators and makes it a proven choice for big-game fishing.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJet-Driven Bubble Action:\u003c\/strong\u003e Internal jets enhance bubble production, creating turbulence and visibility that attract fish from greater distances.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSlant-Profile Performance:\u003c\/strong\u003e Angled head design produces aggressive swimming motion and surface flash, triggering strikes at trolling speeds.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Color Options:\u003c\/strong\u003e Offered in a range of vibrant finishes to adapt to water conditions and target species, without limiting stock availability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each lure is meticulously made in Hawaii, ensuring durability and consistent offshore performance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProven Offshore Results:\u003c\/strong\u003e Trusted by anglers worldwide for catching ahi, au, tuna, mahi mahi, and other pelagic game fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Anglers Choose the Matsu Jetted Slant\u003c\/h3\u003e\n\u003cp\u003eThe Matsu 9\" Jetted Slant combines handcrafted artistry with jet-powered trolling performance. Its slant profile creates aggressive swimming action, while the internal jets produce a bubble trail predators can’t resist. Whether you’re chasing ahi in Hawaiian waters or targeting mahi mahi offshore, this lure consistently delivers results and stands out as a must-have in any trolling spread.\u003c\/p\u003e\n","brand":"Matsu Lures","offers":[{"title":"Black Abalone","offer_id":48908446073082,"sku":null,"price":149.99,"currency_code":"USD","in_stock":true},{"title":"Blue Abalone","offer_id":48908446105850,"sku":null,"price":149.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mop","offer_id":48908446138618,"sku":null,"price":149.99,"currency_code":"USD","in_stock":false},{"title":"Blue Mop White","offer_id":48908446171386,"sku":null,"price":149.99,"currency_code":"USD","in_stock":true}]},{"product_id":"matsu-9-slant-fish-lure-head","title":"Matsu 9\" Slant Fish Lure Head","description":"\u003ch2\u003eMatsu 9\" Slant Fish Lure Head\u003c\/h2\u003e\n\u003cp\u003eThe Matsu 9\" Slant Fish Head is a premium trolling lure that combines the aggressive slant profile with Matsu’s signature hand-painted fish face artwork. Handcrafted in Hawaii, this lure head delivers a dynamic presentation designed to trigger strikes from ahi (yellowfin tuna), mahi mahi, and other pelagic predators. Its angled design creates turbulence and flash, making it a standout choice for offshore trolling spreads.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlant-Profile Action:\u003c\/strong\u003e Angled head design produces an aggressive swimming motion and turbulence that excites fish at trolling speeds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature Fish Face Artwork:\u003c\/strong\u003e Distinctive hand-painted finish adds realism and collectible appeal to every lure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Color Options:\u003c\/strong\u003e Offered in a range of vibrant finishes to adapt to water conditions and target species, without limiting stock availability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each lure is meticulously made in Hawaii, ensuring durability and consistent offshore performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven Offshore Results:\u003c\/strong\u003e Trusted by anglers worldwide for catching ahi, mahi mahi, and other pelagic game fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Anglers Choose the Matsu Slant Fish Head\u003c\/h3\u003e\n\u003cp\u003eThe Matsu 9\" Slant Fish Head combines handcrafted artistry with aggressive trolling performance. Its slant profile creates a lively swimming action, while the hand-painted fish face adds unmatched visual appeal. Whether you’re chasing ahi in Hawaiian waters or targeting mahi mahi offshore, this lure consistently delivers results and stands out as a must-have in any trolling spread.\u003c\/p\u003e","brand":"Matsu Lures","offers":[{"title":"Black Blue","offer_id":48908446269690,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true},{"title":"Black Purple","offer_id":48908446302458,"sku":null,"price":134.99,"currency_code":"USD","in_stock":true},{"title":"Ice Blue","offer_id":48908446335226,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true}]},{"product_id":"matsu-9-smoker-lure-head","title":"Matsu 9\" Smoker Lure Head","description":"\u003ch2\u003eMatsu 9\" Smoker Lure Head\u003c\/h2\u003e\n\u003cp\u003eThe Matsu 9\" Smoker is a premium trolling lure designed to deliver unmatched performance for big game fishing. Handcrafted in Hawaii, this proven lure head creates an irresistible bubble-smoke trail at trolling speeds, mimicking the movement of live bait to draw the attention of predators like ahi (yellowfin tuna), mahi mahi, and other pelagic species.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBubble-Smoke Action:\u003c\/strong\u003e Hollow center with precision-drilled side holes produces a dynamic bubble trail that excites fish and triggers strikes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Color Options:\u003c\/strong\u003e Offered in a range of vibrant finishes designed to match water conditions and target species, ensuring anglers can select the best look for their setup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each lure is meticulously made in Hawaii, ensuring durability and consistent swimming action.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProven Performance:\u003c\/strong\u003e A top-selling Matsu design trusted by anglers worldwide for catching tuna, mahi mahi, and other offshore game fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Anglers Choose the Matsu Smoker\u003c\/h3\u003e\n\u003cp\u003eThe Matsu Smoker lure head combines realistic swimming action with a high-visibility bubble trail, making it one of the most effective trolling lures on the market. Its hollow design amplifies movement, while the drilled holes create turbulence that fish can’t resist. Whether you’re chasing big ahi in Hawaiian waters or targeting mahi mahi offshore, this lure consistently delivers results.\u003c\/p\u003e\n","brand":"Matsu Lures","offers":[{"title":"Blue Salmon","offer_id":48908446466298,"sku":"2.5xCOST","price":134.99,"currency_code":"USD","in_stock":true},{"title":"Blue W-Bars","offer_id":48908446499066,"sku":"2.5xCOST","price":134.99,"currency_code":"USD","in_stock":true},{"title":"Holo Blue","offer_id":48908446531834,"sku":"2.5xCOST","price":134.99,"currency_code":"USD","in_stock":false},{"title":"Purple Silver","offer_id":48908446564602,"sku":"2.5xCOST","price":134.99,"currency_code":"USD","in_stock":true},{"title":"Strawberry","offer_id":48908446597370,"sku":"2.5xCOST","price":134.99,"currency_code":"USD","in_stock":false},{"title":"U5","offer_id":48908446630138,"sku":"2xCOST","price":134.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5039\/0266\/files\/Salmon_1_600x_ddbc9da1-6096-45d3-90b0-5af39c163f32.webp?v=1780991834"}],"url":"https:\/\/helemaifishingsupply.com\/collections\/matsu-1.oembed","provider":"Hele Mai Fishing Supply","version":"1.0","type":"link"}